115,000 consumers from 6 continents and global consumer market research have shown that Tetra’s fish food is exceptional. Tetra consequently won the prestigious Brand of the Year award in the fish food category.
Tetra is brand of the century
Tetra has been recognized as the best German brand in aquatics based on an analysis of over 438 million online sources that evaluated product and service, accessibility, customer satisfaction, innovation and quality.
Tetra has long been established as one of Germany’s leading brands, which is why, in 2022, it has been named “Brand of the century” and included in the prestigious German Standards – Brands of the Century encyclopaedia with around 200 other major German companies.
Tetra has been recognised as an “Excellent Brand” for its successful and innovative brand management at the German Branding Awards in Berlin. Tetra has a strong market position with a significant advantage over its rivals, making the brand extremely attractive to consumers.
Tetra has been recognised by more than 60,000 animal lovers from all over the world as the winner in the fish food category of the Animalis Edition of the World Branding Award. This shows that Tetra has a clear understanding of the requirements of its target groups and implements them in product developments.
Tetra has been honoured with the "Innovative through Research" award for its outstanding R&D department comprising highly qualified employees, including biologists, chemists and veterinarians. Additionally, the award recognises Tetra’s determination and efforts to discover new innovations.
Tetra is one of the "Stars 2016" and was voted "Brand of the Century". This guarantees that Tetra has been successfully selected for its unique position in the aquatic industry as the leader for quality fish food.
Tetra has been included in the encyclopaedia of German world market leaders. This encyclopaedia documents German companies that are characterised by their exceptional position in their industries and overall innovative strength.
Tetra's research and development department has been awarded the "Innovative through Research" seal of approval. This confirms that Tetra always succeeds in developing new and innovative products and thus making the joy of aquatics more accessible for everyone.
As “The brand of the century”, Tetra and its main product TetraMin are shining examples of leadership for the entire aquatic industry. This makes Tetra one of around 250 top German brands to be included in the prestigious encyclopaedia that goes in hand with winning the award.
Tetra has received “The Pet Supplier of the Year” award. The pet trade recognised Tetra for its first-class, tailor-made products that meet the needs of consumers as well as its active support for specialist trade partners with topic-related promotions to generate growth on both sides.
Voted by a panel of business insiders, Tetra has been recognised as the top German brand in the fish food category. This award is both confirmation of Tetra’s comprehensive brand strategy and an incentive for the future.